BRT Institutional Video – A Project with Wallace & Proparco

When Wallace needed a standout institutional video for Proparco’s BRT project, they brought us on board. The goal was to create a corporate video that would not only inform but also differentiate itself from the many existing BRT-related videos.

The challenge was to showcase the BRT system’s key advantages: speed, affordability, accessibility for people with disabilities, and the seamless journey across the city. Additionally, we highlighted the newly planted trees along the route, an important environmental aspect of the project.

With two days of filming ahead, we worked closely with Wallace and project manager Suzanna Lorenz, who assembled an incredible team. We handled the scripting, shot list, and overall creative direction. Our approach was to make the video relatable—showing real people using the BRT: students, office workers, parents with children, and seniors. We wanted viewers to see themselves in the experience.

The shoot combined dynamic sequences with grounded storytelling. We filmed at BRT stations and onboard moving buses, directing lighting and sound teams while ensuring every shot aligned with the vision. To enhance the final product, we integrated VFX elements that added depth and polish.

The result? A visually engaging, high-quality video that captured the essence of BRT and resonated with the client’s objectives. Both Wallace and Proparco were extremely satisfied with the final outcome.