One cocktail, four videos.

We created a four-part video series around one cocktail. Theto introduce bartender Fabi Ortega through something he knows inside out.

Each video covered a different part of the cocktail: its history, preparation, technique and garnish. That gave us room to show both Fabi’s knowledge and his personality behind the bar.

We mixed cinematic lighting and close-up preparation shots with Fabi speaking directly to camera and showing his flair. The drink stayed at the centre, but the series was just as much about the person making it.