Campaign Production
One campaign idea, developed across the film and supporting content your launch needs.
For launches, openings, rebrands and promotional campaigns that need several pieces of content working around one message.
You come to us with the objective, launch or message. We develop the creative direction, define what content the campaign needs, and handle the production through final delivery.
Built around the campaign
Every campaign starts with what needs to be communicated, who needs to see it, where the content will be used and when it needs to launch.
From there, we build the production around the objective.
A project might centre on one main campaign film with vertical cutdowns for social media. Another might require teasers before launch, photography, shorter supporting videos or additional assets produced during the same shoot.
The scope is defined around what the campaign actually needs.
What we handle
Depending on the project, this can include:
- Campaign concept and creative direction
- Scriptwriting and storyboarding
- Pre-production and shoot planning
- Filming and directing
- Editing and post-production
- Main campaign film
- Teasers and cutdowns
- Social media formats
- Photography and additional campaign assets
One direction across the campaign
The main film, supporting edits and additional assets are planned together from the beginning.
That keeps the message, visual direction and format connected across the campaign and allows the production to be planned around the launch date, platforms and content requirements from the start.
You do not need to arrive with a complete list of videos or formats. If you know what you are launching or what needs to be communicated, we can help determine what the production should include.
Contact us:
Tell us what needs to be documented.
Whether you’re planning a field mission, institutional film, documentary, event, interview series or content bank, tell us what you’re working on and where it is happening.
We’ll review the project and come back to you with the production approach.
E-mail: Onit@306cma.com
WhatsApp: +221 78 388 15 63
Based in: Dakar, Senegal