{"id":2334,"date":"2025-02-25T14:46:12","date_gmt":"2025-02-25T14:46:12","guid":{"rendered":"https:\/\/www.306cma.com\/?page_id=2334"},"modified":"2025-05-20T20:54:54","modified_gmt":"2025-05-20T20:54:54","slug":"brt","status":"publish","type":"page","link":"https:\/\/www.306cma.com\/fr\/our-work\/brt\/","title":{"rendered":"BRT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2334\" class=\"elementor elementor-2334\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c5d97 e-con-full e-flex e-con e-parent\" data-id=\"a7c5d97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a28af04 e-flex e-con-boxed e-con e-child\" data-id=\"a28af04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94650cf e-con-full e-flex e-con e-child\" data-id=\"94650cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9546c93 elementor-widget elementor-widget-heading\" data-id=\"9546c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRT - Dakar Mobilite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccaddfd elementor-widget elementor-widget-text-editor\" data-id=\"ccaddfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BRT Institutional Video \u2013 A Project with Wallace &amp; Proparco<\/p><p>When Wallace needed a standout institutional video for Proparco\u2019s BRT project, they brought us on board. The goal was to create a corporate video that would not only inform but also differentiate itself from the many existing BRT-related videos.<\/p><p>The challenge was to showcase the BRT system\u2019s key advantages: speed, affordability, accessibility for people with disabilities, and the seamless journey across the city. Additionally, we highlighted the newly planted trees along the route, an important environmental aspect of the project.<\/p><p>With two days of filming ahead, we worked closely with Wallace and project manager Suzanna Lorenz, who assembled an incredible team. We handled the scripting, shot list, and overall creative direction. Our approach was to make the video relatable\u2014showing real people using the BRT: students, office workers, parents with children, and seniors. We wanted viewers to see themselves in the experience.<\/p><p>The shoot combined dynamic sequences with grounded storytelling. We filmed at BRT stations and onboard moving buses, directing lighting and sound teams while ensuring every shot aligned with the vision. To enhance the final product, we integrated VFX elements that added depth and polish.<\/p><p>The result? A visually engaging, high-quality video that captured the essence of BRT and resonated with the client\u2019s objectives. Both Wallace and Proparco were extremely satisfied with the final outcome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3d889e e-flex e-con-boxed e-con e-parent\" data-id=\"b3d889e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db5b00 elementor-widget elementor-widget-shortcode\" data-id=\"6db5b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7303793326258831360?compact=1\" height=\"399\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15b96d2 e-flex e-con-boxed e-con e-parent\" data-id=\"15b96d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-11fe24c e-con-full e-flex e-con e-child\" data-id=\"11fe24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-293ce99 e-con-full e-flex e-con e-child\" data-id=\"293ce99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0384b3 elementor-widget elementor-widget-heading\" data-id=\"a0384b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See other projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e30a5 elementor-widget elementor-widget-eael-image-accordion\" data-id=\"a2e30a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-image-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"eael-img-accordion accordion-direction-horizontal eael-img-accordion-horizontal-align-center eael-img-accordion-vertical-align-center\" id=\"eael-img-accordion-a2e30a5\" data-img-accordion-id=\"a2e30a5\" data-img-accordion-type=\"on-hover\">\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/www.306cma.com\/wp-content\/uploads\/2024\/10\/P30643582cropped-scaled.jpg);\"  tabindex=\"0\">\n                <div 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  <\/div>\n            <\/div>\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/www.306cma.com\/wp-content\/uploads\/2024\/10\/P3067872-scaled.jpg);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <a href=\"https:\/\/306cma.com\/our-work\/le-professeur\"><h2 class=\"img-accordion-title\">Le Professeur<\/h2><\/a>                            <p><p>Fast Food Joint<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/www.306cma.com\/wp-content\/uploads\/2024\/10\/P3067175-scaled.jpg);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <a href=\"https:\/\/306cma.com\/our-work\/fit-park-academy\"><h2 class=\"img-accordion-title\">Fitpark Academy<\/h2><\/a>                            <p><p>Gym &amp; Fitness<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                    \n            <div class=\"eael-image-accordion-hover eael-image-accordion-item\" style=\"background-image: url(https:\/\/www.306cma.com\/wp-content\/uploads\/2024\/10\/P3064643-scaled.jpg);\"  tabindex=\"0\">\n                <div class=\"overlay\">\n                                        <div class=\"overlay-inner \">\n                        <a href=\"https:\/\/www.306cma.com\/our-work\/majestic-drama\/\"><h2 class=\"img-accordion-title\">Majestic Drama<\/h2><\/a>                            <p><p>Personal Branding<\/p><\/p>\n                                            <\/div>\n                <\/div>\n            <\/div>\n                <\/div>\n        <style typr=\"text\/css\">\n                    #eael-img-accordion-a2e30a5 .eael-image-accordion-hover:hover {\n                        flex: 3 1 0% !important;\n                    }\n                    #eael-img-accordion-a2e30a5 .eael-image-accordion-hover:hover:hover .overlay-inner * {\n                        opacity: 1;\n                        visibility: visible;\n                        transform: none;\n                        transition: all .3s .3s;\n                    }\n                <\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb135ff elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fb135ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link 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class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Let\u2019s Chat !<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2d8e5 elementor-widget elementor-widget-text-editor\" data-id=\"ab2d8e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tell us your thoughts:<br \/>Whether it\u2019s a business idea or just good vibes, we\u2019re ready for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368a602 elementor-widget elementor-widget-text-editor\" data-id=\"368a602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>E-mail:<\/strong> \u2003Onit@306cma.com<br \/><strong>WhatsApp:<\/strong> \u2003+221 78 388 15 63<\/p><p><strong>Based in:<\/strong> \u2003Dakar, Senegal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ebc730 e-con-full e-flex e-con e-child\" data-id=\"1ebc730\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fe0b9 elementor-widget elementor-widget-text-editor\" data-id=\"e4fe0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Follow us and slide into our DMs anytime:<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6553a1 elementor-shape-square e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"f6553a1\" data-element_type=\"widget\" data-e-type=\"widget\" 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